Two decades of undeniable success greets Supreme as it celebrates its 20th anniversary in 2014. Rewind back to April, 1994, Supreme’s opening on Lafayette Street was seminal in many ways. Supreme has been pioneering in the ability to find intersections between skateboarding and elements of culture whether it be fashion, music or art. Along the way, it has also provided one of the greatest brand case studies through organic growth and careful management of growth and demand. To celebrate the 20th anniversary, the brand will release two iconic releases originally accompanying the store’s opening on April, 1994. They include the ever familiar Box Logo Tee and the Taxi Driver Tee. Both graphics will also be seen on skateboard decks. The collection drops on April 24 in New York, Los Angeles, London and online while Japan’s release will take place on the 26th.
Nothing better than seeing an iconic brand paying homage to themselves by re-releasing the products that got them to where they are now. With the white t-shirt with the classic Supreme box logo one of my all-time favourite designs, I am looking forward to getting my hands on it when it releases.